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Xeogaming Forums - General Chat - Burger King pulls item after Muslims gripe | |
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Rogue
If you're reading this... You are the Resistance











Since: 08-17-04

Since last post: 416 days
Last activity: 225 days
Posted on 12-13-05 11:56 PM Link | Quote
Got this from a friend on LJ. He also found a comparison of the images in question.



Fast-Food Company to Drop Logo After Muslims Gripe
By Patrick Goodenough
CNSNews.com International Editor


(CNSNews.com) - In the latest example of Western business interests giving in to pressure by offended Muslims, Burger King reportedly has withdrawn an ice cream product after complaints that a label design looks like the Arabic script for "Allah."

British media reported at the weekend that the fast-food restaurant chain pulled the "BK Cone" and pledged to redesign the label after Muslim customers complained.

The product label bears a pattern representing a stylized swirl of soft serve ice cream. But some customer looked at it sideways and thought they could see something else.

A London tabloid, The Sun, said Burger King fielded "dozens of complaints."

Another paper, the Scotsman, said Burger King "is being forced to spend thousands of pounds redesigning the lid." It quoted a Muslim Council of Britain spokesman as commending the company for "sensitive and prompt action."

Other business interests that have run afoul of Muslim sensibilities in similar circumstances include sportswear giant Nike, Chanel designer Karl Lagerfeld and food and homecare manufacturer Unilever.

In 1997, Nike pulled tens of thousands of basketball shoes after it was told that the logo - the word "air" in flame-like letters - looked like "Allah" in Arabic when viewed from a certain angle.

Newsweek reported in July of that year that Nike had launched a program of "sensitivity training on Islam" and gave a donation to an Islamic school.

A year later, Unilever scrapped a new logo it had begun to use on Walls ice creams in the Middle East - again after Muslims said the intertwining red and yellow hearts looked like "Allah" in Arabic, when viewed upside down and backwards.

In 1994, Lagerfeld designed a dress incorporating a pattern he had copied from Arabic lettering on India's Taj Mahal monument. The lettering included the phrase "They are the ones who found guidance," used a number of times in the Koran.

German supermodel Claudia Schiffer received death threats after wearing the dress, prompting her mother to make a public plea for her safety. The designer apologized and burned the garments. He also destroyed photographs and negatives of the dress.

Coca Cola has for years struggled to dispel the rumor that the soft drink's trademark swirly-writing logo, when seen at a particular angle, looked like the Arabic script for "No Mohammed, No Mecca."

The company's website has a "myths and rumors" section where it contests the charge, arguing that "the trademark was created in 1886 in Atlanta, Georgia, at a time and place where there was little knowledge of Arabic."

"The allegation has been brought before a number of senior Muslim clerics in the Middle East who researched it in detail and refuted the rumor outright," it says.



(Last edited by Rogue on 12-14-05 02:56 AM)
Stitch

Roy Koopa
Holy crap, it is the RoboCoonie!








Since: 08-20-04
From: California

Since last post: 716 days
Last activity: 716 days
Posted on 12-14-05 01:25 AM Link | Quote
I thought selling their god to the American public would be an awesome thing for them. I guess they don't like chocolate.
Lord Vulkas Mormonus

Vile
High Xeodent of Xeomerica.








Since: 10-29-04
From: North Carolina, United States. World, Sol System, milky way

Since last post: 190 days
Last activity: 173 days
Posted on 12-14-05 07:28 AM Link | Quote
...

Okay, you know what? I wouldn't care. The muslims can think whatever they want. However, they have the right to be offended, and we have the right to offend them. Bad enough that it's only islam terrorists that we've had attack us, but they have to complain about our companies logo too.

Now, I do not mean that in an offensive way. There are good islam people, but they shouldn't be able to do all of this. I say that we offend them. Being insulted only requires one person. Only the person offended is at fault, in all situations.

So yeah, I'm getting more angry at them all the time.
Astrophel
Fear will kill your mind and steal your love as sure as anything;
Fear will rob you blind and make you numb to others suffering









Since: 10-03-04
From: Azul Lux Orbital, Kirin Beta

Since last post: 2262 days
Last activity: 1113 days
Posted on 12-14-05 10:35 PM Link | Quote
Vulkar, let's look at this from a business perspective.

You have a logo that's pot on every one of a certain product that gets sold. So it gets around to a lot of people. Now, let's say about 10% of those people are somehow offended by it. You may think that's only 10% of your business lost, but oh no, it doesn't work that way. They then raise a huge fuss over it, and before you know it, thirty percent of your customers are gone. Conversely, a quick response that's seemingly done in order to not offend people (however likely it is that you're just after the money) will make your company look better, and you stand to gain even more customers.

(exaggerations probably, point conveyed either way)

So Burger King did the smart thing, even if the muslims in question were just being annoyingly bitchy about petty shit. =/
WhiteRose

Warrior
Sailor Delerium

Have you ever spent days and days and days making up flavors of ice cream that no ones ever eaten before? Like chicken and telephone ice cream?...Green mouse ice cream was the worst.








Since: 08-17-04
From: The Dreaming

Since last post: 4234 days
Last activity: 4938 days
Posted on 12-15-05 01:52 AM Link | Quote
Honestly I think their reaction to it is a little much. I mean, I very much doubt it was ment to look like that and it was just a coicedence. Besides, I doubt most people would have noticed it if it wasn't for this one person who probably dropped their ice cream and was extremly bored when they went to pick it up and notice the resemblance.
FilteredSight

Merchant








Since: 10-13-05
From: Socal, US

Since last post: 6633 days
Last activity: 6633 days
Posted on 12-15-05 05:53 AM Link | Quote
The argument considering the design can go either way, but what Tamarin said is true. Businesses are impacted by just about any form of communication. Take the McLibel case for example. It shows how far companies are willing to go to prevent/avoid badmouthing in almost any way, shape, or form.

Here's another example: http://www.thebestpageintheuniverse.net/c.cgi?u=orbitz_blows

To summarize the link, Orbitz loses many potential customers because one person has a bad experience. Yes, the situation is worse comparably, but the fact is that because people checked his site and learned of his experience, they choose not to go to that business as well. The act of communication incited the personal boycotts.
Elara

Divine Mamkute
Dark Elf Goddess
Chaos Imp
Penguins Fan

Ms. Invisable








Since: 08-15-04
From: Ferelden

Since last post: 94 days
Last activity: 94 days
Posted on 12-16-05 04:46 AM Link | Quote
Upside down and backwards? What the hell prompted someone to look at a logo upside down and backwards? The bitching about the lable of a ice cream cup is a bit much... but who in their right mind normally looks at a design of swirly hearts upside down and backwards?!
Cyro Xero

Rune Mage

Rave Atom








Since: 02-23-05
From: Minnesota!!

Since last post: 2619 days
Last activity: 2532 days
Posted on 12-16-05 10:13 AM Link | Quote
You know, this isn't the first time something like this has come up. Although not a corporate thing, I have heard a story about how a school christmas party had to change its green and red plates (Christmas colors, meaning Christian beliefs) to white becuase a couple of Muslim parents were offended. Just a couple of them. You know, Muslims aren't bad people, but they were just a bit wrong to complain about something like that. For one, this is America, a nation brought up under Christain beliefs, not any other religion. I know very well that if Americans tried converting something in the Muslim world there would be a lot of conflict.
And two, they're just plates. At party. A party which honors Jesus Christ (not that a lot people prbably saw it that way).

And reading that article from Maddox I came across a pretty humorous email that he got.

Maddox,

Upon reading your new post regarding Orbitz, I decided to email them to inform them that not only will I never do business with them in my entire life, I will make sure that everybody I know does not even consider Orbitz as an option to plan any future travel. Even though I have never used Orbitz before, they are forever out of the question as an option in my mind. On that note, NEVER underestimate how many people will support you on these kinds of things.

You're still a dick though.

-Brett
Rogue
If you're reading this... You are the Resistance











Since: 08-17-04

Since last post: 416 days
Last activity: 225 days
Posted on 12-16-05 11:57 AM Link | Quote
Yeah, I tend to agree and disagree with Maddox, but when he's right, he's right. He can be brutally honest or just plain out to offend whether he really feels the way he's writing or not.

Yeah, from a business perspective it was pretty lame on Orbitz's part. Seriously now, they easily could have apologized and/or refunded his money, but they did everything but that. How stupid.
Cairoi
This isn't about you and your loud mouth,
This is about me and my fucking beard.








Since: 08-29-04
From: PA

Since last post: 4631 days
Last activity: 4254 days
Posted on 12-16-05 03:43 PM Link | Quote
Hmm. I have one response to what you have all said:

For a culture known for killing people who uttered the name of their lord, they are making improvements...

O.O
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