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| chaussures nike pas cher Newman driving around Los Angeles singing his hit song "I Love LA" while well-known Olympic athletes Mary Decker Slaney and Carl Lewis ran and jumped wearing Nike gear. The video commercial aired before and during the Olympics. However, the paid spots were dwarfed by the free news coverage of the video in Los Angeles and around the world. News stations played the video over and over, and the song became the unofficial theme song of the Olympics with Nike benefitting with every free brand impression. The result? By spending much less to create a commercial that became its own news story, Nike gave most people the impression it was the official shoe sponsor of the Olympics. Since the 1984 Olympics. chaussures nike soldes The genius of Nike's marketing is not limited to leveraging big news stories. It appears every day in the sports sections of newspapers, blogs, and TV coverage of sporting events as the Nike swoosh is prominently displayed on uniforms and sports gear. The location of the swoosh for maximum exposure enables the brand to be continuously etched into the brains of anyone that witnesses the events or sees the replays and news coverage. The more that people see the logo associated with successful athletes, such as Michael Jordan, the more comfortable they are buying the products that use the same brand identifiers. In addition to being a graphic representation of the brand that gets quickly implanted. chaussure nike en Ligne It's a short-cut to purchase that overcomes even price barriers of $180, $349 or even $1,000 for one pair of athletic shoes. For the target audience, the Nike/Jordan brand gives the product desirability. The lines and news stories about the lines take the desirability to an even higher level where people not only want the product, they have to have it for status, bragging rights, or their own self identity. You have surely seen over the years a lot of Nike ads: in TV commercials, magazine ads, or outdoor ads. In this article, we’ll look at the Nike advertising campaigns. Nike is using one of the most successful advertising strategies. chaussure nike en Ligne pas cher Nike ads became better and better as time went by, and Nike w named Advertiser of the year event two times (1994 and 2003). The honor was given by the Cannes Advertising Festival, and Nike is the first company to have been granted this award twice. Nike is also a double winner of the Emmy Award for the best commercial – the first time was when they launched their ‘Morning After’ Nike commercial, exposing the satiric perspective of morning running difficulties, and predicting the Y2K problem (2000), while the second Nike advertisement was for ‘Move’, a series of professional and ordinary athletic pursuits. |
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